Monday 3 December 2007

The Google Machine

The Google machine is one we all know and either love it or hate it....for those haters out there you should sit up and listen to why you should love the big G.

Firstly Google is not some big corporation that has been around for years like some of the stuffy banking companies of the UK that have been in business since seventeen hundred and something. Google started out in life as research project in 1996 by two students in to the relationship between sites on the Internet and how the amount of links from related sites gives a site higher relevance.

By 1997 the Google.com domain was purchased and a year later Google Inc was created in a garage. Over a short time Google grew to become a major search engine due to the quality of websites search terms returned and the simple layout of its index page.

Since its inception Google has grown to become more than a simple search engine by offering Email, advertising, applications, Youtube, the wonderful blogging site Blogger that this site is created on and more.

People dislike Google because of its sheer size and monopoly on the Internet, but you have to give Google credit where it is due as they do try to be innovators in moving the Internet forward. Not only this many people don't realise that Google is actually a big investor in small companies that have innovative ideas but don't have the collateral to get these ideas off the ground. Oh and another small addition.....they also employ over 15,000 people world wide and help many businesses grow through their many advertising outlets both paid and organic.

Overall Google has not only built itself in to a huge business but has also had a huge impact on the business world on a global scale with many, many business now having clients across the world. These same companies who employ many thousands of people from India to Bulgaria, the United Kingdom to China are helping reduce employment and build local economies just because of Google power.

Now many wont agree with this post, but you have to admit Google has had a positive impact no matter how much you love or hate it.

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